メディアリテラシーとジェンダー―構成された情報とつくられる性のイメージ

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著者 : 諸橋泰樹
  • 現代書館 (2009年6月1日発売)
  • Amazon.co.jp ・本 (253ページ)
  • / ISBN・EAN: 9784768456095

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  • (スエーデンの大学院で学んでいた時分に、学内のポータルにアップしていたものを引っ越しています)

    Taiki Morohashi is Professor of Media Studies and Gender Studies at Ferris University in Japan.

    The book is a compilation of his short 7 papers on Media Literacy and Gender.

    Chapter 1: Media Literacy and Gender
    Chapter 2: Women Magazines in the ear of no thought and widening disparity in the society
    Chapter 3: Ads for slimming and cosmetic surgery in women magazines
    Chapter 4: Gender in TV games
    Chapter 5: Analysis of an TV program bashing sex education in terms of media literacy
    Chapter 6: Cultural studies on backlash
    Chapter 7: Analysis of newspaper reports on High Court rule on NHK (Japanese National TV)'s compromising contents of a special program dealing with Japanese sex criminals during WWII with political pressure

    There is little new for me to find discussions that gender is something socially constructed and mass media, especially TV programs and magazines, are helping to spread this construction among people.

    What was interesting for me is that the way he analyzed TV programs and newspaper articles. In Chapter 5, he spent as many as 35 pages for describing and analyzing 10-minute TV program, with detailed descriptions of roles of TV talents/an audience and their discourses and appearances on TV. He showed how meticulously the TV program was made (probably not intentionally but out of professional experiences) to deliver the pre-determined message (sex education for elementary school pupils is not necessary). I was impressed how the researcher critically pays attentions to every discourses and pictures on TV and analyzes the whole program in a cohesive manner.

    In Chapter 7, he analyzed how newspaper reported one court ruling. He took 3 national newspapers and analyzed them in the following points;

    1.Weight of the article: Where each newspaper put the article.
    2.Headlines
    3.Sub headlines
    4.Specific wordings in the article
    5.Headlines and Contents of Editorials, Headlines of Commentaries, Headlines of Summary of Court Ruling
    6.How the pressure of politicians were dealt with, in the article, editorial, and commentary.

    He made a matrix which showed which newspaper reported which contents of the issue and which didn't which contents.

    He also analyzed how NHK changed the contents of TV program with pressure of right-wing politicians and activists. He also showed a matrix which clearly showed an evolution of TV program contents (which originally admitted sex crimes by Japanese soldiers against Chinese, Koreans, and other Asian and Australian women during WWII) changed with pressure of politicians who claimed Japan doesn't recognize and is not responsible for such crimes.

    In Japan all TV will be digitalized sometimes next year. They are now building a new tower, Tokyo Sky Tree, which is as high as 600 meters high. I am feeling it would become a huge tombstone for present TV industry. More and more people don't watch TV and because of it more companies spend less advertisement budget on TV commercials. Naturally the quality of TV programs is getting worse and all you can see is all the familiar faces of TV talents, which can be very boring. With more reliance on the Internet, it can become more difficult to be a big brother for NHK.

  • 確認先:府中市立中央図書館

    メディアリテラシーということをめぐってどう考えるのかという視点を提供しているというわけではない。筆者のメッセージ性は理解できてもその先のなさが問題になるのだろうか。

  • 世の中には情報が溢れていて、価値観も左右されている。確かな目を持ちたいけど、取捨選択は難しい

  • 私の別のブログ「LUKEの日記」で感想を書いています。よかったら読んで下さい。
    http://plaza.rakuten.co.jp/luke7/

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