Thoughtless Acts?: Observations on Intuitive Design

  • Chronicle Books
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  • Amazon.com ・洋書 (192ページ)
  • / ISBN・EAN: 9780811847759

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  • A superb book that makes you realize that there are so many inspirations for "human needs" everywhere you go.
    It makes you aware of your surroundings, but also your own actions to what you habitually do.
    These observations are good ways to identify new design opportunities and guide better solutions.
    This world is full of "people's creativity in reinterpreting and adapting things, improvising solutions to make up for something that's missing or poorly designed" (167)

    Bill Moggridge (cofounder of IDEO)
    designing "verbs not nouns" to characterize focus on behavior rather than on objects. (168)

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