Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

著者 : Tim Brown
  • HarperBusiness (2009年9月29日発売)
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  • 本棚登録 :27
  • レビュー :3
  • Amazon.co.jp ・洋書 (272ページ)
  • / ISBN・EAN: 9780061766084

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  • With the growth of the Internet, it has become clear that we must extend our understanding to the social interactions of people within groups and to the interactions among groups themselves.
    Convergent thinking is a practical way of deciding among existing alternatives.
    Visual thinking takes many forms. Learning to feel comfortable acting out potential ideas is obviously important for anyone comtemplating an experiential approach to protpotyping.
    The rethinking of Nokia's business strategy did not come out of nowhere.
    Design thinking had enabled Nokia, not only to explore new possibilities but also to convince itself that those possibilities were sufficiently compelling to move away from its strongly entrenched and previously successful approach.
    Technology still has not run its course. The communications revolution sparked by the Internet has brought people closer together and give them the opportunity to share perspective and create new idea as never before.
    The Wii strikes a perfect balance of desirability, feasibility and viability.

  • Design Thinkingというキーワードが斬新。実例を交えながら、様々なアプローチの仕方や考え方を紹介している。クールビズなど、日本での事例も比較的多く記載されていた。IDEOという会社はユニークな手法で色々な取り組みをしているので、今後も要注目。

  • ペーパーバックが出るまでは我慢?

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