- Amazon.co.jp ・洋書 (304ページ)
- / ISBN・EAN: 9780062273208
- I read this book a long time ago, but I read it again when I finally started my business. It's been 2 years since I started and man, have I been through some tough stuff. And this book really helped me get back on track.
- "I thought I was tough when I started, but I wasn't tough. I was soft." That line saved me. I could not agree more.
- Overall it is a very interesting story, written in very easy to read English.
- As Paul Graham also wrote, it is very important to write things in clear and simple English. When you write in English, you are writing for the world where most of the readers are not native English speakers. Ben reminded me of this through this book.
- Shock is a great mechanism for changing behaviour. Jeff Bezos made his employees' desks at Home Depot out of cheap doors to send the message that "we don't waste money". Strange, shocking rules can set the standard for a strong culture.
- As a CEO, you should have an opinion on everything - forecast, presentation, comment, etc. Let people know what you think, both positive and negative, all the time. People will get used to it and feedback won't be personal in your company.
What do you do when you face difficulties which have no answers? You have to struggle by yourself, but you can also use the wisdom of ancestors as a reference. From this book you can absorb the knowledge of the author who has overcome many hard things and it may open a new way of you.
Definitely the most (or the only ever) comprehensive management book I have ever seen. Packed with the lessons which resonate to the people working in the enterprise and the tech industry. I'm sure I will come back to this book time to time now.