Diffusion of Innovations, 5th Edition

  • Free Press (2003年8月16日発売)
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  • Amazon.co.jp ・洋書 (576ページ)
  • / ISBN・EAN: 9780743222099


In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.

Diffusion of Innovations, 5th Editionの感想・レビュー・書評




  • Diffusion Study(普及研究)とはイノベーション(あるいはもっと広く新しい情報)がどのように普及するのか?を研究したものです。




  • 和訳「イノベーション普及学」の原書.イノベーション関連の入門書.マーケティング的色合いも強く,イノベーションに限らず,ビジネス全般において参考になる一冊.

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