In The Plex: How Google Thinks, Works, and Shapes Our Lives
- Simon & Schuster (2011年4月12日発売)
- Amazon.co.jp ・洋書 (432ページ)
- / ISBN・EAN: 9781416596585
Knowing Google's strict PR policies, it is amazing how a journalist/writer was granted inside peek of so many events.
This book is not strictly chronological, but well summarized by topic and easy to read on. You get a inside exposure to how important figures play a different but crucial part in Google's business over and over again.
The data-driven, relentless refinement of the search engine described in the initial 3 chapters truly marks the spirit of a now well renowned start-up, while the last 2 chapters engages the reader into deep thought. Have Google changed or have the perception of the public, when Google become not the innovator but a defender and bully, what should be it's next step and communication strategies.