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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard BusinessReview Clayton M.Christensen TheodoreLevitt PhilipKotler FredReichheld

Harvard Business Review Press (2013年4月2日発売)

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/ ISBN・EAN: 9781422189887

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