Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

著者 : Pankaj Ghemawat
  • Harvard Business School Pr (2007年9月24日発売)
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  • Amazon.co.jp ・洋書 (257ページ)
  • / ISBN・EAN: 9781591398660

作品紹介

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: * Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. * Tracking the implications of particular border-crossing moves for your company's ability to create value. * Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.
In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

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