Positioning: The Battle for Your Mind

著者 : AlRies JackTrout

• McGraw-Hill (2000年12月28日発売)

作品紹介・あらすじ

The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.