Marketing Management

著者 : Philip T.Kotler Kevin LaneKeller

• Prentice Hall (2011年2月8日発売)

作品紹介・あらすじ

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab--Pearson's online tutorial and assessment platform.

感想・レビュー・書評

[fudaidsecさんの感想 · 2013年5月16日]

675||Ko