Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

著者 : PacoUnderhill

• Simon & Schuster (2008年12月30日発売)

作品紹介・あらすじ

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture--full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world's emerging markets.